OWNYOURSELF Born in November 1980, from Užice. Formerly a journalist of reputable Belgrade newsrooms, marketing, development, strategy and corporate affairs director of Zlatiborac’ company for more than 16 years. Today, a founder of the studio dedicated to business design and innovations in management NK BUSINESS DESIGN STUDIO. Holder of MSc diplomas from three different faculties, today he is a PhD student at the Faculty of Organizational Science. European Best Manager in Marketing and winner of the award for one of the greatest managers up to 35 and of many other national and international awards. With passionate commitment and responsibility for the strategic development of the company Zlatiborac’, in an enviably short period he built the foundations of this brand that we know today. Persistent and consistent, he never stops researching, creating and pushing boundaries.
EDUCATION He received his primary and secondary education in Užice. He will continue with his professional development in Belgrade, at the Faculty of Political Science, where he will graduate from the Department of Political Science and will be awarded a Master’s Degree from the Department of Journalism and Communication. His creativity and ambition also led him to the Academy of Fine Art, where he graduated from the Mass Media Management Department. He completed specialist academic programme of marketing management at the Faculty of Organizational Science in Belgrade, continuing with the PhD education at the Department of Management. The thread that has always been connecting everything remains the communication science, despite one unplanned but interesting adventure through the formal education.
EXPERIENCE He started his professional career, shortly after moving to study in Belgrade, as a journalist for the editorial boards of the weekly Reporter, the Weekly Telegraph, BKTV and Tanjug. With a characteristic creative style, quickly distinguished himself in the journalistic profession. After graduating with a Bachelor of Art degree, he was offered an engagement as one of the best students in the Academy of Fine Art. After an inspiring year of academic career, in 2007 he accepted a job offer in Zlatiborac’ LLC.
With his dedicated work, professionalism, creativity and careful selection of the members of his team, will very quickly set the principles of Zlatiborac’ brand that we know today. Over nearly a quarter century, the company has experienced the tremendous growth and transformation, from a small family business into the company that employs more than 1000 people. The number of markets has increased tenfold, as much as the number of employees, for just more than ten years. The professional management that manages the company’s business today is distinguished by its exceptional dedication and commitment to the business, just as its long tradition and history deserve.
After successful 16 years spent in Zlatiborac company, continues his professional carrier through foundation of the NK BUSINESS DESIGN STUDIO dedicated to business design, innovation and strategic consulting.
Still supporting Zlatiborac company as a member of its advisory board.
AWARDS Golden Ambassador – Serbian Association of Managers. European Best Manager in Marketing – European Association of Managers. Blagodarje – Association of Writers of Serbia. Manager of the year in the age category up to 35 – the third prize – Serbian Association of Managers. Corporate Superbrands – Belgrade. Top Serbian Brands – Belgrade. Superior Taste Award – Brussels. Best Buy Award – Zurich. My Choice – The most popular brand in the category – Belgrade. Business Partner – Belgrade. Ham and Sausage Quality Competition DLG – Frankfurt. UEPS Integrated Campaign “Written in the Taste” third prize – Belgrade. UEPS Corporate PR “Zlatiborac 135 years of tradition” second prize – Belgrade. Distinctive design award for the co-packaged collection of dry cured meat products IAF NS. Great award for distinctive design – IAF NS. Great Champion Cup for corporate excellence and design applied on packaging – IAF NS. Cup for the excellence in quality and wide range of products – IAF NS. Great Champion Cup for the supreme excellence in quality of traditional dry cured meat products – IAF NS. Great Champion Cup for the best participant from Serbia in the quality assessment – IAF NS. Charter for distinctive design for multimedia communications and ethno-village simulation – IAF NS. Great Champion Cup for the best brand in 2010 IAF NS. Great award for distinctive design for media promotion of the production portfolio – IAF NS and numerous national and international awards.
MEMBERSHIP International Advertising Association. Serbian Association of Managers. American Marketing Association. Employers Council of the Faculty of Organizational Science. International Association of Business Communicators.
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